• I can see that some events have already happened - how can I learn more about them.


    Yes, that is correct, we started with the beta mode in early April. We started with policy areas which were ready to test the process out. At each session, we focussed on the problems within those areas. For you to learn more about the events of aEstonia, review the list below and also have a look at the problems that were discussed.

    Real-time Economy
    Life environment
    Work force and social welfare
    Why are we sitting on our data

    You can check out all the submitted ideas here: http://aestonia.guaana.com/


  • I am confused about the roles of public and private sector here.


    I can see why - public-private partnerships can have very various faces. Broadly put, the role of the public sector is to step forward and say, in which fields and around which problems it is more likely to cooperate with the private sector these days. It is also the role of the public sector to have grit and support the private sector when the concepts reach acceleration phase.

    The private sector can hopefully show their support towards innovation-minded policy areas by actively taking part in the aEstonia process. That could mean participating at the events and sincerely discussing the problems. It could also mean stepping forward and offering a problem or a solution to be tried. But most of all, we hope the entrepreneurial mind will take active use of the concepts that will be chosen for acceleration, and help solve the problems we are facing as a society.



  • My topic is not among the focus areas for this year. What should I do?


    Thank you for your interest! If you are a policymaker, we should meet - let’s choose a date via ae@startupestonia.ee. If you are from academia or the private sector, tell us who is in charge of policy in your field of work and we can make sure we talk to them about the future editions of aEstonia.



  • I did not understand the aEstonia process. Can you walk me through it?


    Absolutely! If you happen to know how acceleration and incubation services work, then there is a lot in common. See also the graph below (NB! As one of the pictures, we should definitely have a quality graphic to explain the aEstonia process). But the process can be described in the following steps:

    Problems. From April to June, we are picking on problems in policy areas that have shown early interest in aEstonia. We will go as deep as possible to understand the core causes of current market failures.

    Solutions. From May to August, we will be working on how might we find solutions for problems that have been validated.

    Problem-solution fit. Once we have a number of problems and a number of solutions, we will bring in (even more) internationally renowned visionaries, company-builders and futurists to create ambitious problem-solution fits. It will be a bigger 2-3day event near the end of summer. We will announce the exact date a good while ahead, keep an eye on our channels.

    Acceleration. After having chosen the up to 5 concepts, it is time tor concept owners start development and prove the value of that concept in four ways:
    What is the problem being solved?
    What kind of changes have to be managed in the public sector, along with a risk mapping.
    What is the value proposition or market failure that the concept is set to
    What is the size of that market or opportunity to create a new market?

    Decision. We expect concept owners to provide the results around 8-9 months after the acceleration begins. Even sooner, if possible. In any case, this is the point in time where policymakers have to make a decision: is this concept valuable enough to invest time and money into? Or is this a concept that could work out well even without the public investment?

    Roughly put, that is the process. I hope it was helpful. If not, give us a line via ae@startupestonia.ee and we can try to explain what we could not describe.



  • How do I know if my idea is suitable for aEstonia?


    A-ha! The trick is that you don’t know unless you try. In the beginning, all problems are created equal and we do not turn down any problem that is posed via our events. Developing a deep understanding of the problem and possible solutions through the aEstonia process will tell us all, which ideas actually grow into valuable concepts.



  • Does aEstonia focus on any particular areas?


    It is good to have focus, isn’t it? In the first edition of aEstonia, we will focus on policy areas that currently have organic interest in innovation and high-level support for execution. Without the deciders on board, innovation cannot happen. The titles of the coffee mornings at aEstonia FB page give a lot of hints about which ones these are.

    Yes, we want all walks of life in Estonia to have an opportunity to turn their problems into economic development. But to prove the aEstonia concept, we will pick the policy areas with existing high-level support for the pilot phase. We are picking the low-hanging fruit first and jump for the trickier areas in later editions of the programme. I hope this makes sense for you.



  • How can I participate?


    I am so glad you asked! Follow us on Facebook and/or Eventbrite and get the freshest updates on aEstonia events and activities. Just join any of them or post your question via ae@startupestonia.ee



  • Why are you doing this?


    It is always important to ask the why-question. Broadly, there are at least 3 reasons.

    First - the problems in society are real and sometimes very painful, but the attention span of policymakers and politicians is quite short. There may be up to 40 topics for a high-level policymaker to manage and there is no filter that would tell which ones have the best problem-solution fit. We are now creating that filter.

    Second - Estonia is in the process of creating a vision for the long term - Estonia2035. In an effort to make sure that Estonia could be a trendsetter in global challenges (think of climate, demography, security etc) by stimulating that some of those solutions will be built here and will benefit our society.

    Thirdly - because we can. Being quite a lean government with some previous experience (think of e-residency) in doing things differently, we are already pioneers. Estonian startup-sector is booming and the ecosystem is very strong in helping each other out. According to Index Ventures, we are the best place for tech business in terms of regulation. So the question is - can we take these assets and turn them into something even more valuable?  



Did not get your answer?

Send us an e-mail at ae@startupestonia.ee